As the international makeup market continues to grow, the demand for makeup
bags is also expanding. And, makeup bags have become one of the indispensable
accessories. The article will delve into the market trends, style patterns, and
popular information on different platforms for makeup bags in 2024 to help you
grasp the trends and make informed decisions in 2025.

What kInd of cosmetic bag is the most popular?

In today's international cosmetic bag market, practicality is dominating the
development direction of product design and functionality in an unprecedented
manner, presenting multi-dimensional innovation trends.

Versatility and Portability

In contemporary times, consumers' functional requirements for cosmetic bags
have become increasingly diverse. Versatility has emerged as a fundamental
market demand, and cosmetic bags that combine multiple functions with
portability are witnessing a steady rise in popularity. Numerous brands have
launched multifunctional cosmetic bags that integrate features such as makeup
application facilitation, storage capabilities, and travel – suitability. These
bags are designed to meet consumers' requirements in different situations. For
instance, some cosmetic bags are cleverly engineered with an array of
compartments and pockets. This design allows consumers to systematically arrange
and stow away their cosmetics along with other small items.

In the context of today's fast – paced modern lifestyle, consumers place a
premium on the convenience of travel and outdoor activities. This has spurred
continuous enhancements in the portability of cosmetic bags. To cater to this
trend, a large number of lightweight and compact cosmetic bags have appeared on
the market, which are very popular in the international. During their daily
outings, consumers can use pouches to carry essential items such as powder
compacts, lipsticks, and keys. Additionally, some cosmetic bags are crafted from
lightweight materials and feature a folding design, thus occupying minimal space
and facilitating easy carrying and storage.

The team of Kaitlyn Wells selected the five best toiletry bags. The keywords
of the bags like “most versatile”, “best for organizing”, “maximum space
utilization”, and “best for saving space” indicate the trend of consumers'
demands for the versatility and portability of toiletry bags.

Personalized and Customized Design

Consumers are increasingly seeking unique and personalized products. Brand
owners offer customization services, such as printing patterns, texts, or logos
specified by consumers on cosmetic bags to meet their individualized needs. On
the Amazon platform, pink pouch with customized letters rank high on the Best
Sellers in Cosmetic Bags, which clearly demonstrates the prevailing trend in the
overseas cosmetic bag market.

Sustainable and Environment-friendly Materials

Cotton makeup bags, canvas makeup bags and linen makeup bags are gaining
popularity on the Pinterest. Raised consumer awareness about environmental
issues has affected makeup bag sales and also the design of the bags. More and
more brands are using sustainable materials like fabrics, biodegradable
materials and leather. These materials are not only environment-friendly but
also durable and water-resistant.

Cotton makeup bags & canvas makeup bags & linen makeup bags

Story – based Marketing for Cosmetic Bags

Communicate with consumers by telling stories, such as the background of
brand establishment, significant events in the development process, or
family-inherited craftsmanship. For each uniquely designed cosmetic bag, share
the inspiration behind it, and collect and share the real experiences and
feelings of consumers using the cosmetic bags. Through these stories, evoke
emotional resonance with consumers, leaving a deep impression of the makeup bag
on them, thereby enhancing brand awareness and consumers’ purchase.

How to seize the opportunities in the makeup bag market?

According to Statista data, the revenue growth rate of the global luggage and
bag market is 4.32%, with the highest revenue in the US market. The
international makeup bag market is expected to maintain considerable growth from
2023 to 2030. With the gradual recovery of global economy, the demand for beauty
products from consumers is increasing. So, the demand for makeup bags, which are
accessories for beauty products is also increasing.

Sales Channels

Online sales continue to increase. The convenience of shopping through
e-commerce platforms and the wide variety of products on it have attracted and
more consumers to shop online. Major e-commerce platforms such as Amazon and
eBay, have become one of main ways consumers purchase makeup bags. The impact of
social media on bag sales is growing. Brands attract consumers' attention to
purchase by showcasing the usage scenarios, matching, and product reviews of
makeup bags on platforms like Instagram and TikTok.

Information about makeup bags on different platforms

On Amazon, the sales of makeup bags mainly focus on practicality and cost.
Consumers tend to prefer makeup bags with large capacities, durable materials,
and reasonable prices. For instance, some makeup bags made from waterproof
polyester materials are popular to their durability and practicality.

Makeup bags on the eBay platform place more emphasis on brand names. Many
consumers search for well-known brands when for makeup bags on eBay.

Etsy is a platform that features handcrafted and personalized products. Here,
consumers can find many makeup bags with simple, basic structures, and
personalized customization options. These products are often made by small
studios or independent designers, offering unique styles and creativity.

On the platform of Walmart, consumers can find a variety of makeup bags with
different styles and functions, meeting various needs.

Brand Collaboration and Co-branding Opportunities

By collaborating with well-known IPs, fashion brands, or artists, makeup bag
companies can increase their brand awareness and appeal. For instance, some bag
brands have partnered with fashion designers to launch limited edition products.
This has attracted a large amount of consumer attention and purchases. At the
same time, it has increased the added value of the products and their market
competitiveness.

Taylor Swift Co-branded Cosmetic Bag

Co-marketing with Cosmetics

Reports indicate that the beauty industry is highly resilient. Even when
cutting back on expenses, consumers are still willing to invest in beauty
products. Therefore, a packaged marketing strategy for cosmetic bags and beauty
products can be adopted. Collaborate with popular beauty brands to sell cosmetic
bags and cosmetics in packages, thus increasing the added value. For example,
use cosmetic bags to showcase products from various brands.

In conclusion, the international makeup bag market in 2025 is vibrant, with
consumers showing strong demand for multifunctional, personalized, and
sustainable bags.If brands can successfully incorporate these trends into their
product and marketing strategies, they stand to fully leverage the market's
growth potential. Through innovative design, of materials, and strategic
collaborations, makeup bag companies can elevate their brand value and meet the
evolving needs of consumers. In the context of continuous market expansion,
keeping up with these is crucial for companies to maintain their competitiveness
in the global makeup bag industry and seize new opportunities.