Introduction

According to Statista, the global holiday gift market size is expected to reach 450 billion US dollars in 2024.

The festival gift-giving market is evolving rapidly. Among the beauty-related categories, cosmetic bag gift boxes have become important carriers for brand promotion and festival sales due to their practicality, portability, and high customization potential.

This article will combine authoritative industry data with Topfeel's OEM experience to propose corresponding response strategies, helping brand customers create more attractive and sales-oriented gift combinations.

Market Demand Characteristics for Holiday Gifts

Holiday Procurement is Time-Sensitive

Festival gift products have a strong time window attribute, usually concentrated on nodes such as Christmas, Mother's Day, Valentine's Day, and Black Friday. Due to the short sales cycle and concentrated demand of these festivals, customers usually show the characteristics of “concentrated ordering and shortened delivery time” in their purchasing.

· 65% of brand customers place concentrated orders within three months before the festival (Source: McKinsey)

Personalization Becomes a Buying Driver

Both consumers and brand customers prefer product customization, and customized services are also becoming the core decision-making point for B-end purchasers.

· 72% of consumers are more willing to purchase customized products (Source: Epsilon)

· In B-end procurement, LOGO customization orders accounted for 87%, and the premium space of embroidery craftsmanship reached 20% (Source: NPD Group)

Sustainability Is Becoming a Standard in Gifting

Environmental protection has transformed from a “brand added value” to a “procurement prerequisite”. Especially in the European and American markets, the use of eco-friendly materials has become an indispensable element in festival customization.

· 54% of brand owners have included sustainable materials as their top choice for holiday packaging (Source: Smithers)

· The premium acceptance rate of eco-friendly packaging by North American consumers is as high as 18% (Source: Global Market Insights)

· More than 70% of Gen Z consumers are more inclined to choose “environmentally friendly” brands (Source: McKinsey)

Gift Set Strategy is Preferred

Compared with individual products, gift sets are more popular among consumers because they have a greater sense of “completeness” and “festive ceremony”. Especially the combination containing multiple functional accessories can not only cover multiple scenarios such as travel and daily use, but also have a higher perceived value as a gift.

· The sales of three-piece gift boxes increased by 30% year-on-year

· The combination of “makeup bag + toiletry bag + portable mirror” accounted for 52% of the set sales. (Source: NPD Group)

Based on these market characteristics, we propose three key strategies for effective customization.

Customization Strategies for Holiday Gift Sets

Strategy 1: Plan the production schedule in advance

In view of the time characteristics of centralized procurement during festivals, customers should start the design and scheme confirmation three months in advance, and jointly formulate a detailed schedule with suppliers, reserving buffer time for sample making, modification, mass production and logistics links.

Topfeel ensures that customers can efficiently start their projects in the following ways:

· Assist in formulating detailed time node plans and clearly define the deadlines for each link

· Offer rapid sampling within 7 to 10 days

· Ensure a delivery date of about 25 days for the bulk goods

Strategy 2: Enable Multi-Level Brand Personalization

Given the strong demand for personalized customization, it is recommended to flexibly choose the customization level based on the brand positioning.

Topfeel can provide the following customized services for customers:

· Logo customization techniques such as PU Patch, Silk Screen, Embossing, Woven Label, Metal Plate, etc

· Pattern customization techniques such as Water Print, Heat Transfer Printing, Silk Screen, Embroidery, etc

· Material options such as PU, PVC, Polyester, Nylon, Satin, Mesh, leather, Cotton, etc

· Multiple color options are available to suit different festival styles

· Makeup bag set combinations such as “makeup bag + toiletries bag + portable mirror”

In addition, customers with high-end customization needs can also add accessories, such as custom packaging boxes, festival cards, and brand tags, to enhance the overall sense of ceremony for the gift.

Strategy 3: Integrate Sustainability into Brand Value

Eco-friendly customization helps brands enhance their sustainable image, meet the trend of green consumption, and at the same time gain higher market premiums and favor from international customers.

Topfeel has long been providing a variety of certified eco-friendly fabrics, including:

· Recycled nylon (requires 5000 MOQ)

· Tyvek

· TPU

· Cotton and linen

· Plant woven fibers

· Jute

     …

Conclusion

The competition in the festival gift-giving market is at its core a contest of “customization efficiency” and “design thinking”.

By having a clear understanding of trends, building flexible combinations, strengthening brand recognition, and introducing environmental protection concepts, brands can:

· Complete differentiated sampling within a short period

· Enhance consumers' sense of identification and purchasing desire

· Achieve “dissemination” with “gifts” and make festival customization a part of long-term brand equity

As a professional OEM/ODM manufacturer, Topfeel is committed to providing efficient, visual and low-risk festival customization support for global brand customers.

 If you plan to launch the holiday gift project for the next quarter, please feel free to contact us for a sample plan and customization consultation.