In the continuous wave of “beauty storage craze” sparked by TikTok, makeup bags have no longer merely served as tools for storing beauty products. They have become the embodiment of trends, the shooting props for users' short videos sharing, and the entry point for brands to create differentiated product experiences.

We use “makeup bag” as the keyword to collect videos of highly popular makeup bags from 2024 to 2025 (based on 100,000 likes as the threshold).This article will conduct an in-depth analysis of these popular makeup bags from perspectives such as design interpretation and popularity logic, in order to explore the popular trends of makeup bags and provide reference basis for the customization directions of beauty bag brands or wholesalers.

3 Trending Makeup Bags – Design Highlights & Disadvantages

1. LED Light Makeup Bags: Tech Meets Beauty

Design Highlights
· Built-in LED light mirror surface, enhancing makeup application experience in low-light environments, can be used as a small portable makeup stand.

· The structure is divided into upper and lower layers, with a adjustable partition storage area at the bottom, providing more flexible storage.

· Hard shell, with a high-quality feel while preventing the internal mirror surface from breaking due to compression.

Disadvantages

· LED lights usually use lithium batteries. Passengers with the need to fly cannot carry them with them; they can only be checked in.

· Its body material is relatively heavy, making it inconvenient to carry.

· The hard shell cannot fit the size of suitcases or backpacks and takes up a lot of space.

2. Travel Makeup Organizer: Functional Storage Must-Have

Design Highlights

Compared with ordinary makeup bags, this one has a very rich partition storage function, which makes full use of every part of the space in a more scientific way. Under the same size, this large capacity makeup bag can store more items, and the items look more organized after being stored.

Disadvantages

· After storing too many items, the same problem of not being able to fit them into a suitcase or backpack will arise.

· Ordinary consumers may feel that the capacity is excessive, and the target group tends to be professionals or travel enthusiasts.

3. Mini Makeup Bag: Small Size, Big Emotional Value
Design Highlights

· Super mini size, bringing consumers an extremely high emotional value.

· Cute appearance, dreamy colors, some styles feature cartoon elements.

Disadvantages

Limited capacity and relatively weak practicality.

Emotional, Visual, And Functional Drivers Behind Popular TikTok Makeup Bag Virality

1. Emotion-driven – Touching The Inner Needs Of Consumers

On social platforms, consumers' emotional experiences with products have become increasingly important. The reason why TikTok's popular makeup bags are so popular is not only because they meet consumers' practical needs in real life, but also because they deeply trigger consumers' inner psychological needs and emotional resonance.

· The LED light makeup bag enhances the technological appeal of the bag by incorporating LED lights and a mirror that are not present in regular makeup bags. This creates a unique sense of ceremony for consumers and fulfills their desire for a high-quality lifestyle.

· The travel makeup bag, with its well-organized storage structure and high capacity, gives users a strong sense of control and security, meeting their demands for an efficient lifestyle.

· The mini makeup bag, with its cute and dreamy design, evokes the consumers' inner “cuteness” emotions and bestows them with rich emotional value.

They all effectively met the consumers' deep-seated psychological expectations for makeup bag products – if a brand wants to create a blockbuster product, it should first consider the connection points between the product and the emotions of the target users.

2. Visual-driven – Powerful Visual Impact

On the TikTok platform, the visual tension of the video content determines its initial click-through rate and also affects whether the content can “go viral”.

· The LED light makeup bag showcases a display rhythm of “turn on the light – look in the mirror – take the item”, achieving a highly impactful light and shadow effect, which greatly satisfies users' sensory experience of “technology + novelty”.

· The travel makeup bag adopts a “deconstructed display” approach. Starting from the cover, it immediately showcases its storage capabilities in a very intuitive manner, with all the selling points such as categorization and zoning of storage clearly presented. In the video content, it demonstrates the bag's storage function in the form of “storage products”, directly targeting the needs of consumers who are interested in organization or traveling.

· The mini makeup bag usually features the display of “mini makeup & mini makeup bag”. With its strong colors, cartoonish designs and miniature visual impact, it creates a highly memorable image that is “extremely cute”.

Their success indicates that visual effects are not merely decorative elements; they are the primary driving force in the product marketing chain. Especially on platforms where “watching videos” is the prerequisite for consumption, visual presentation has become an integral part of the product.

3. Function-driven – Effectively Meeting Users' Functional Requirements

The ultimate reason that determines whether consumers are willing to use a product for a long time is still its ability to solve problems.

· The LED light makeup bag precisely addresses the real pain point of “difficulty in makeup application in low-light conditions”, while also considering portability and durability;

· The travel makeup bag optimizes the “efficient and organized storage” structure requirements, suitable for various scenarios such as travel and workplace;

· The mini makeup bag, although not emphasizing capacity, expands the usage scenarios through additional designs such as keychains and accessories, achieving a “value-for-money” experience.

All these designs share a common feature: true functional innovation is not about showing off technical skills, but about achieving high compatibility and responsiveness to “life scenarios”.

For brand owners and wholesale customers, the best way to create highly interactive products on social platforms is to identify the emotional connection points between the products and the users, optimize the visual memory points in the promotion process, and gradually enhance the product functions through exploration.

Customization Opportunities – How Brands Can Leverage This to Create Popular Makeup Bags

1. Combination Of Technological Sophistication And Portability

The LED light makeup bag has gained much attention for its intelligence and high-end feel, but its weight and carrying limitations are the pain points. We can achieve the upgrade of your product through the following customizations:

· Select a lighter waterproof fabric or a combination of other waterproof materials to reduce the bag's weight and enhance portability.

· Provide a USB charging model and an adjustable brightness LED light intelligent function option to solve the pain point of carrying limitations for consumers' makeup bags.

If you are creating a “smart makeup” concept or a high-end gift bag series, you can consider this bag.

2. Flexible Zoning And Multi-scenario Adaptability

The core advantages of the travel makeup bag are its large capacity and well-organized compartments. However, there is still room for improvement in the visualization and flexibility of the designs available in the market. Topfeel can assist you in customizing:

· Adjustable dividers, makeup brush slots, and detachable storage modules to achieve flexible space arrangement.

· Equipped with a transparent PVC cover to enhance the visibility of items inside the bag and facilitate quick searching.

· Using waterproof PU or high-density nylon fabric to ensure durability and long-term use.

· Designing hanging, folding, or detachable products for different market demands, catering to various scenarios such as home storage, workplace, and travel.

Through these customized upgrades, we can create a highly adaptable and highly competitive travel makeup bag series for your brand.

3. Emotional Design And Social Attributes

The mini makeup bag has strong dissemination power. The brand can enhance its social attributes and usage scenarios by customizing:

· Combine popular materials such as mirror PVC and printed PU to create a unique visual style and increase the topic appeal.

· Add multi-purpose functions like keychains and pendants, making the product not only a makeup bag but also a fashionable accessory.

· Develop product lines such as holiday gift boxes, pop-up gifts, and blind box accessories to make the brand language more youthful and enhance user engagement.

· Relying on the beauty product supply chain of Topfeel, it can integrate mini cosmetics and bags to create an integrated set, enhancing consumers' purchasing motivation.

Although the mini makeup bag cannot be the main promoted product, it can become a powerful tool for attracting traffic on social media, significantly increasing the brand's traffic and topic exposure, thereby driving up the sales volume of other products.

Conclusion

In the context where social media like TikTok is continuously driving changes in consumption trends, customized makeup bags are becoming a key path for brands and wholesale customers to gain market share. Through differentiated product design, not only can the brand's competitiveness be enhanced, but also the diverse needs of end-users can be precisely met.

As a professional makeup bag supplier, Topfeel can always keep an eye on market trends. With rich OEM/ODM experience and flexible customization capabilities, Topfeel can always provide strong support for your business. We are looking forward to working with you to jointly seize the growth opportunities of the new round of makeup bag market, and achieve win-win development!

Contact us now!